Search Engine Optimization & Brand Experience
The Web is a place of constant change. With popular search engines rapidly changing the search ranking criteria, your SEO strategy should change accordingly. It is estimated that Google alone accounts for approximately over 500-600 algorithm changes per year.
Pradatum helps you manage change and succeed in this highly dynamic environment. We follow industry best practices and keep a track of the changes in online environment to devise and implement the most relevant SEO strategies for your website in a timely manner.
SEO strategy involves optimizing your online presence in a way that it increases your brand visibility and influences your audience.
We help your online brand grow organically, allowing your website to have a consistent performance and web traffic. We do this through the following steps:
Our team conducts an end-to-end audit of your website manually and by using advanced tools to identify any issues that are preventing optimum performance of your website. We resolve issues that restrict your brand being visible to your prospects when they are searching for information or solutions on Google or other search engines.
SEO requires, among other things, technical improvements on your website or app. We follow best industry practices and work closely with your in-house developers to improve the ranking of your website or app.
The main objective of any digital marketing activity is to achieve quality leads. In addition to SEO, we focus on the following areas
Website improvement in terms of UX, design, navigation, ease of finding information, and content (text, image, video)
Analysis of website visitors’ behavior and understanding their expectations, to create triggers that lead to action
Development of a lead generation plan and sales funnel for each product or service